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November 2003
From the Publisher , Stephen Millar

Better, Better, Best
Stephen Millar

Darling Harbour Exhibition Centre in Sydney (9 - 12 Sept 03) proved to be a successful venue for Theo Kalogeracos of a Little Caesars Pizzeria of Western Australia, winning the Dairy Farmers' Annual "Best of the Best" Pizza Competition. Theo was a popular choice not only among the judges, but also among the finalists. Read his story and how it turned out to be a dream come true.

Domino Effect
As reported in From The Publisher in our last issue (3rd Quarter), Domino's is marching on to New Zealand and increasing their market "Dominoence." Tom Boyles, senior editor from our PMQ United States Head Office, and I travelled out for the Australian Fine Food Exhibition and talked with Domino's Australia CEO and Managing Director Mr. Don Meij, and Wayne Mann, operations director for the Sydney area. They offered some wonderful insight about Domino's, revealing their formula for being the most successful franchise pizza chain in Australia. They are heavily committed to developing new areas and aggressively expanding their concept. Read more about it in this issue.

I Recognize You
The PMQ Australasian magazine is starting to cement itself as the magazine to have, based on the feedback we received at the Fine Foods Show. Many people came up to us at the show and expressed their delight with the magazine and the features. Thank you to our readers. We'll be back next year in Melbourne, so drop by and see us and let's hear what you are doing. Maybe you will end up a story in PMQ. us.

The Black Book
While we were in Sydney at the show, we had on display the The Black Book by Kamron Karrington that many have seen and inquired about from ads in PMQ. A number of people asked us about The Black Book and were impressed with some of the concepts and strategies on how it could actually save you money. This book explains how to plan your marketing and promotions in a methodical way to maximize your advertising dollars and add to your sales. A "must-have" book if I do say so. I know as a previous pizza franchisee owner, there were times that we put a lot of effort and dollars into LSM (Local Store Marketing) to get our message out there and it cost us a lot of money without the return. If we had this book we would have been a lot smarter about how and where we spent our money. I would recommend it. Follow it up!

Stephen Millar
Assoc. Publisher from Australia

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