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pizza marketing, australia, new zealand
September 2003
pizza marketing, australia, new zealand

Colombo's - A Family Affair


Do you want to be where everybody knows your name? Then Colombo’s pizza restaurant is the right destination. Over the years it has grown to become an institution. The Kurban’s have earned a reputation as shrewd businessmen, but have also retained their family ethos and a genuine concern for the happiness of their customers.

It all began in 1970, when parents Raif and Antoinette Kurban made the decision to immigrate to Australia from Lebanon to give their six children a better start in life. Initially, they began work in factories and eventually branched out and set up their own small business. Papa was the businessman and Mama drew upon her cookery skills to get them going. As the children grew, Papa and Mama grasped at the opportunity to capitalise on the skills of the whole family and open their first restaurant. It was in 1985 that the opportunity arose to run a restaurant for a year and this was Al Capone’s in Box Hill.

With the experience the boys had gained from part-time jobs in other restaurants, positions were easily sorted. Simon and Gaby had worked as cooks and continued in this area later becoming qualified chefs. Fadi began work at a small pizza restaurant in Camberwell at the age of 12 and it was there that he learned the art of making pizzas. Wally was a natural and with Fadi, they perfected the art of running a pizza section. With Bill’s flair and natural ability to relate to people, he became maitre’ d. At the conclusion of the year at Al Capone’s, the family stumbled across the opportunity to buy one of the oldest pizzerias in Melbourne, which opened in 1968. It was 1986 and the family relocated their business to Whitehorse Road in Balwyn - a very close-knit pocket of the eastern suburbs of Victoria. With their acquired knowledge and hospitality, they soon established the small pizzeria. The capacity of the restaurant was only 120 seats and initially they produced about 150 pizzas a week in conjunction with the kitchen menu. As time passed and people became accustomed to the new way of dinning, the business flourished. To accommodate the demand, the family decided to expand and built another level on the existing premises. Colombo’s was now a thriving two-storey building always bustling with customers.

Growing up in the Balwyn area meant growing up with Colombo’s. Michelle, who has been working as a waitress for the last five years, remembers coming to the restaurant as a child. “As a child, it was as exciting as going into the city and far more appealing and sophisticated than McDonald’s. I would order spaghetti bolognaise followed by the homemade chocolate mousse. Fifteen years later, they still taste the same. We used to have birthday parties there. Wally would get everyone in the restaurant to sing along, much to the embarrassment of the birthday boy or girl.” For a child, Colombo’s is a thrill and for the adults, a relaxed, familyfriendly environment. This is the charm of a restaurant, which has stood the test of time. Over the past two years, Colombo’s restaurant has undergone a major extension in an attempt to accommodate the every increasing demand for a table. To the Kurban’s and their loyal staff’s credit, they did not close a day while performing the major expansion.

The restaurant was dark and atmospheric with red brick and dark wood furniture. The main room had low-slung lead light shades and tiled eaves protruding from the walls, much like an authentic Italian Trattoria. Cosy and loud, it was as if you had stepped into a little Italy. However, photographs of Lebanon shared space with photographs of the Kurban boys with Australian Football heroes.

Prior to the renovations, the restaurant could seat 170. The tiny entrance that doubled as the take-away/pizza delivery section would spill over and out the door with patient customers waiting for a spare table. With the popularity of the business growing, the brothers decided to renovate. Surprisingly, the additional seats were occupied with no effort at all, bringing the total number of seats to 330.

Colombo's While the extra space proved beneficial, the Kurban’s wanted to move the restaurant into the 21st century. Their vision was for a modern open-plan restaurant that could cater for traditional al la Carte dining as well as accommodate large functions. The focal point was to be the fully equipped state-of-the-art kitchen. This required leaving the old restaurant behind and moving next door to a larger space. The intention was to expand the restaurant yet retain the quality of food and service. The construction began in May 2002 and took eight months. The car park behind the shopping strip was excavated so that Colombo’s could be built into the incline of the land behind.

The new restaurant lies over three levels, with the entry at street level. On entry, patrons are still greeted with the warmth that the original family restaurant possessed, not to mention the ever-popular large gelato case. A sweeping flight of stairs takes you to the mezzanine level, from which customers have a magnificent view of the diners below. From the mezzanine, a short flight of stairs leads to the upper level that has room for approximately 200 diners. The upper level gives a spectacular view over the eastern suburbs of Victoria and out to the surrounding hills. The new area can seat up to approximately 800, however renovations are not completed. Despite the extra space, there is still a queue of hungry diners on most Friday and Saturday nights.

Colombo's The new restaurant is sprawling and spacious and the space is broken down into various dining areas. Diners at the front of the restaurant enjoy the fantastic view out onto Whitehorse Road where they can watch the traffic and unique Melbourne trams trundle by. In the summer, the floor to ceiling windows can be opened so customers can relish in the cool evening breeze as they eat.

The pizza delivery/take-away section has been revamped and now houses two magnificent ovens that can churn out approximately 400 pizzas per hour. Colombo’s is currently making 6,000 to 8,000 pizza’s a week. The combination of stainless steel and lime, black and bright red tiles and stainless steel down lights overhead make the pizza section an inviting place to watch your pizza being made while you wait.

A large bar sits alongside the brand new kitchen. The prevailing bar features a large cake display that houses a diverse selection of mouth-watering cakes and also a brand new three-group espresso machine.

The back area of the restaurant expands to house more tables, giving the capacity to cater for larger groups as well as traditional family groups. This area is where you can really appreciate the size of the restaurant. The colour scheme of the new extensions is modern and funky with various shades of green, purple and a sandy beige colour.

Colombo's One of the biggest expansions has been the food preparation area. The boys came up with the idea to build an underground basement to hold there large cool rooms, dry storage and freezers. As a result, service can take place all day and preparation does not interfere with fast service. After food is prepared, it is easily transported to the kitchen with a lift.

THE FAMILY:
Simon is the first of the Kurban brothers five and the moneyman. He performs the multitude of business transactions that take place on a daily basis. The restaurant and delivery take-away section is run by a computerised ordering interface. Simon maintains the sixterminal, nine-printer system. Nothing is produced without a docket. Simon has done his time as a chef and several customers still request him to make their fettuccini carbonara.

Bill is brother number two of the Kurban five and the Colombo’s maitré d. From Balwyn to Box Hill, everyone knows Bill Kurban and Bill knows everyone. The women love him and the men love to talk footy with him. He has a unique way of making every customer feel welcome and like they have celebrity status. He is quirky and he is cheeky. Who else could ask a woman, “I can’t believe you haven’t left your husband yet” while her husband is standing directly beside her. His repour with his staff is unique. He is the type of boss who leads by example and gets his hands dirty. Like the whole family, Bill is extremely family-orientated and his compassion for his staff is a character trait that is very unique.

The front of the house is Bill’s domain. He works the floor seating and is at the head of the table, takeing over the cconversation and repeating the same jokes until all of the people arund him are in fits of laughter. On arrival, the first question of any patron is, “Where’s Bill?”

Gaby is brother number three and the Colombo’s head chef. Gaby orchestrates the kitchen and leads his well-prepared army of chefs into battle nearly everyday. On a weekend, Gaby’s kitchen will produce up 900 meals each day for restaurant, take-away and delivery. At times, the Colombo’s kitchen is a pressure cooker, but Gaby ensures that no matter how busy, the high quality Colombo’s is famous for is maintained. Where else can you eat an aged eye fillet steak served with a delicious pepper sauce, a mountain of vegetables and potatoes for $19.50?

Colombo's Gaby takes pride in his chef’s specials and, despite the long hours and hectic schedule, ensures a new chef specials menu is produced each week. The diversity of the Colombo’s menu is astonishing. It includes appetisers, such as nachos and potato skins; entrees such as freshly shucked oysters; risottos such as their famous risotto marinara; seafood dishes including a seafood platter served on a two-tiered serving plate that includes mainly grilled seafood; meat dishes such as a veal scaloppine that is one of the most popular dishes on the menu and a range of pastas all made fresh. The menu comprises many vegetarian dishes and due to meals being prepared when ordered, any allergies can be easily accommodated.

New to Colombo’s this year is the introduction of a breakfast and brunch menu. At Colombo’s, breakfast is now served every day from 7:00 a.m. to 10:30 a.m.

Wally is brother number four of the Kurban five and in conjunction with Fadi, manages the pizza section. Pizza preparation is his forte. Wally is a character and is responsible for so many people coming to collect their take-away meals as they are assured a chat with Wally will have them in stitches.

Fadi is the youngest of the five brothers and his passion and pride in his work is unsurpassed. He is the most pedantic of the family and strives for perfection from all staff members. He has combined his high standards and dedication to ensuring a high level of quality control. Wally and Fadi together have created a streamlined pizza section that caters to the simplest to the most intricate of palates. The pizza menu has a diverse range, from a mouth watering margherita featuring Colombo’s homemade pizza sauce that is rich in flavour to their unique gourmet pizza’s. The gourmet pizzas are made on a sourdough base and you can choose from three varieties. The first is the award-wining gourmet vegetarian, which features sun-dried tomatoes, marinated artichokes and seasonal vegetables. The second is the tantalizing gourmet chicken tandoori pizza, which has a mountain of tandoori marinated chicken, zucchini slices as well as a yoghurt sauce on the base that is also served as an accompaniment. The third variety of gourmet pizza is the smoked salmon, which features a generous amount of smoked salmon, capers and yoghurt sauce. The menu offers over 20 other pizza’s including their unique garlic pizza.

Colombo's Overseeing all of the business now is Papa Kurban, who sits at the helm greeting people as they enter and bidding them farewell and best wishes as they depart. Raif is a character, like his sons and daughter Claude, and keeps and eye on his staff ensuring that service is meticulous.

Not to be forgotten is the giving nature of the family. The restaurant is located in a family-dedicated area with numerous schools nearby, to which Colombo’s have donated many a pizza and ice-cream cone over the years. The Kurban’s have always been community conscious and for many years now have donated pizzas and support to the Children’s Hospital Good Friday Appeal, which raises thousands of dollars for the Royal Children’s Hospital.

The great success of Colombo’s can be attributed to the ethics of the family and to the high quality food they produce. They insist on using the freshest ingredients and are renowned for consistency, whether they are catering for a table of two or for a function of 200 guests. Children love dining at Colombo’s and the kid’s menu, featuring healthy meals, is of a comfort to their parents. Colombo’s is a unique restaurant where you see generations of families frequent the establishment. The grandparents introduced their children to the restaurant and they now bring their children to enjoy the food and the atmosphere that is irreplaceable to Balwyn and a credit to the Kurban family.

PMQ

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pizza marketing, australia, new zealand
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pizza marketing, australia, new zealand