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September 2003
From the Publisher , Stephen Millar

Dominos Pizza - Kiwis Connection
Stephen Millar

Our New Zealand cousins are about to be invaded by America’s number one pizza delivery chain, Domino’s. With Pizza Hut enjoying a monopoly since purchasing their main competition, Eagle Boys, a few years ago their market dominance appears to be coming to an end. Avery aggressive and deliberate market plan that Domino’s used in Australia to establish itself as number one is about to be rolled out across the Tasman in New Zealand to give the Kiwis a pizza choice. The Domino’s marketing trends in the land of the white cloud, wobble boards, school lunch programs and direct mail should stamp the chains dominance in a plan that take to prisoners. With consistent TV, mail drops and local store marketing rewards the franchisee in no time this is a proven formula that appears bring to top of mind the Domino’s as the pizza choice.

HEAD OFFICE MAKES IT THE LAND OF THE LONG WHITE CLOUD.
Our crew, the "PMQ bloodhound" team, is arriving in New Zealand will be visiting on September 03 on there way to the Fine Food show and if you would like to catch up with them e-mail us at steve@pmq.com or tom@pmq.com. If you have a story that you think we could investigate, don’t hesitate to contact us.

FEATURE STORY
In this issue, we are getting amongst the tiles of our cover story on Colombo’s, owned by the very successful Lebanese Australian Kurban family. They have shown how hard work, dedication and family bond can pay off. Their customers grow up, become staff and work for Colombo’s for a number of years while putting themselves through higher degrees and education. The Kurban family also considers these special people as family. This is one of the old established restaurants that have taken a "leap of faith" and rebuilt and developed this beautiful restaurant in Melbourne. When you make it to Melbourne, it should be placed on your ‘must visit’ list of. An extensive menu that is creative, yet reasonable in cost. Read our special report. We hope to see you at the Fine Food Australia Exhibition (www.foodaustralia. com.au) in Sydney’s Darling Harbour on September 9 – 12, 2003, with the visiting crew from the United States. If you have any points of interest, send us an email and we would love to catch up with you to do a story about your pizza experience. Bring any interesting things along when you’re visiting the show. Make yourself known to us.

We did mention in our last issue that if you are interested in finding suppliers and agents in Australia and the U.S. to contact us and we would put you in touch with other interested parties. We have had a few responses and passed them on. So, if you would like to find a market for your products or find a product to sell in Australia or the U.S., we may be able to help you.

See you at the show in September. Keep those stories coming in. Regards from your Australasian Associate Publisher.

Stephen Millar

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